33.- BEST FOOD SECTOR CORPORATE BOOK

We estimate that up to a third of the cookbooks published are now financed directly or indirectly by corporations, with advanced sales, product placement or sponsoring. Most big publishers have busy special departments for these books. Even though some media will not review them, they are important for authors and publishers. These books are often excellent as they are produced with adequate means, and the sales show that readers accept them if they are good in quality, and well distributed. Some of these good cookbooks never appear in bookstores.

2004 Spain – Pio Caro Baroja, Ada Simon (Viena Capellanes)

2005 Germany – BASF (Umschau)

BEST IN THE WORLD

April 7, 2007

FINALISTS

1.- FRANCE- ENGLISH

Exceptional Excursions with Flexipan

 Carte Blanch given to 90 Chefs from around the World

 Photos Frederic Lebain

 (Demarle-France)

 This book is one of the best in France this year, due to its outstanding design and photography. The respect for the photographers has conducted even to a separate printing of the best photos. The book is available in English, and must be seen by all serious publishers, chefs, and cookbook lovers.

2.- FRANCE – FRENCH

Ladurée, Fabricant de Douceurs

 Serge Gleizes

 Photos: Mathieu Garçon

 (Minerva)

Ladurée is one of the stops for dessert tourists in Paris. The book is a good souvenir of an exquisite moment. The cover uses the colours of Ladurée.

3.- MOROCCO

Sania – 30 Recettes Regionales de Pains Traditionnels, Ftairs, Beignets et Couscous

 Choumicha

 (Helios Editions-Morocco)

This is a small book which was distributed free with the leading food magazine in Morocco.

4.- PORTUGAL

As Melhores Receitas com....iogurte

 (Impala)

The increase in milk products consumption is one of the greatest chances for nutrition in the past dozens of years. It remains hidden by the fast food restaurants expansion, and the media seldom report it. It is through cookbooks and culinary history books that it is mostly exposed.

5.- SPAIN-CASTELLANO

Cocinar con Thermomix

 Gabriela Llamas

 (El País Aguilar)

This book is a best seller in Spain, where Thermomix has become a household brand. It is a well written and conceived book.

6.- SWEDEN

Konservkungen
Per T Ohlsson

Layout: Anders Timrén

Coverphoto: Georg Oddner

Illustration: Felix marketing booklet from 1945

(Albert Bonniers Förlag)

The exciting history of an immigrants struggle and success building one of Swedens major food brands.

7.- SWITZERLAND

Excellence and Passion

Swiss Re Guest Services

Marion Michels, René A.Isler,

Eric A.Rüegger (Wein)

Küchenchefs: Urs Achermann, Daniel Bulotti, Seamus Egan, Mischa Heil, Roland Maier, Roland Zeller

Photos: Armin Zogbaum, Heinz Brönnimann

(La Tavola-Swiss Re-Switzerland)

After Basf from Germany last year, Swiss Re Guest Services shows how a corporate book can be a masterpiece. La Tavola is one of the best food magazines in the world, and it publishes one to three cookbooks a year.

8.- USA

The Kelloggs Cookbook

 Edited by Judith Choate

 (Bulfinch)

Kellog is one of the worlds most famous brands. This cookbook should be distributed worldwide due to its quality, and the international interest for the brand.